The NBA’s Las Vegas-based Summer League is in full swing.
2018 draft picks and fringe players are playing to ready themselves for the season-and in some cases hopefully earn a spot on a team-and many an active veteran has made a courtside appearance at the games, most noticeably new Laker LeBron James.
The King swung by the Thomas & Mack Center to take in a Lakers summer league game and check out some of his new teammates like Morritz Wagner and Josh Hart in action, all while sporting a unique pair of royal purple suede Nike Zoom Generations.
First spotted on LeBron’s feet before game 3 of the NBA Finals, the shoes were a special 1-of-1 pair created by Nike designer Ben Kirchner, and are constructed of the same leather suede from NASCAR driver Denny Hamlin’s racing boots-rendering them completely fireproof.
King James completed his outfit with a Lakers pair of Don C’s Just Don shorts and a white Kith tee.
LeBron James Watches Lakers Summer League Game In Unreleased Purple Suede Nike Zoom Generation
Well before LeBron James made his NBA debut and even before he was selectedfirst overall in the 2003 Draft, he signed an endorsement deal with Nike thatwas worth a reported $90 million over seven years.
James donned his first signature shoe, the Nike Zoom Generation, in the seasonopener.
Although James’ professional career began on a down note, his Nike ZoomGeneration went on to become one of the more coveted pairs of sneakers.
One colorway that’s yet to be made available is a purple suede version of theZoom Generation.
James debuted the pair ahead of Game 3 of the 2018 NBA Finals, and worethem again on Sunday to attend the Los Angeles Lakers’ Las Vegas SummerLeague game.
It’s not yet known if Nike will release the Zoom Generation in the purple suedecolorway.
Considering James is signed to a lifetime deal and the large Los Angeles market, it stands to reason the brand will outfit their top athlete with plenty of high-profile sneakers that will also be made available to the public in some capacity.
LeBron James Attends Summer League Game Sporting Purple Nike Air Zoom Generation PE’s
First spotted last month prior to Game 3 of the 2018 NBA Finals, LeBron James showed face at this year’s Summer League program in support of his new teammates sporting the same Nike Air Zoom Generation PE’s.
Considered to be his first public appearance donning Lakers purple and gold, King James teamed his boldly-hued kicks with a pair of equally flashy JustDon x Mitchell & Ness Lakers shorts.
As far as the kicks go, his heavily-hyped move to Los Angeles will surely spark a renewed interest in the purple Nike Air Zoom Generations from LBJ fans, Lakers devotees and sneakerheads alike.
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